Ma. Shara Ann Idnay, professionally known as Shara Idnay, is a Filipino SEO Strategy & Planning Specialist with over 11 years of experience in SEO and digital marketing.
With a strong academic foundation in Information Technology (BSIT – Database Management), Shara brings a structured, analytical approach to search engine optimization, combining technical accuracy with strategic planning.
She began her SEO career in the Philippines, spending nearly five years at Redlemon Digital Media, a leading digital marketing agency, where she developed deep expertise in keyword research, SEO audits, competitor analysis, on-page optimization, link building, and performance tracking.
During this period, she worked extensively on helping clients improve rankings and achieve stronger visibility in Google search results through ethical, white-hat SEO practices.
Professional Experience & SEO Leadership
Shara’s career progression reflects her depth of expertise and leadership in SEO:
- SEO Assistant – Redlemon Digital Media (2015–2019)
Analyzed websites for technical and on-page issues, implemented SEO improvements, and supported content development to help clients achieve top search rankings. - Resource Link Builder – Authority Link Partner (2017–2019)
Focused on outreach research, content audits, and identifying high-quality link opportunities to strengthen domain authority and off-page signals. - SEO Lead Specialist – ProClick (2020–Present)
Leads SEO strategy and planning, identifying techniques and tactics to increase organic visibility, traffic quality, and search engine rankings for clients across competitive markets.
Core SEO Expertise
Shara’s work spans both strategic planning and hands-on execution, including:
- SEO strategy and roadmap development
- Keyword research and topic planning based on search intent
- Technical SEO audits and issue resolution
- On-page and off-page optimization
- Link building and authority development
- Content planning and optimization
- Tracking, reporting, and performance analysis using Google Analytics and Google Search Console
Her ability to connect data, search intent, and execution allows her to build SEO strategies that are both practical and scalable.
Client Experience & Market Focus
Throughout her career, Shara has worked with local and international clients, particularly in the U.S. market, helping businesses:
- Achieve first-page rankings
- Drive consistent organic traffic
- Improve revenue through search-driven visibility
Her exposure to diverse industries and competitive environments gives her a well-rounded perspective on what works—and what doesn’t—in modern SEO.
Recognition & Professional Values
Shara’s dedication and performance have been formally recognized, including receiving the Outstanding Employee of the Quarter Award at Redlemon Digital Media in 2019. She is known for her:
- Ethical SEO practices
- Transparency with clients and stakeholders
- Focus on sustainable, long-term growth over shortcuts
She prioritizes clear communication and realistic expectations, ensuring SEO strategies align with both business goals and search engine guidelines.
SEO Philosophy & Looking Ahead
Shara views SEO as a long-term growth discipline, not a quick fix. Her strategies are rooted in data, evolving algorithm trends, and user intent—allowing businesses to remain competitive as search continues to change.
Today, she continues to help brands stand out in crowded search landscapes by delivering customized SEO strategies that emphasize stability, performance, and measurable results.