Christian Andre Rafols, professionally known as Chris Rafols, is an SEO Strategist, Web Developer, and Digital Marketing Consultant with extensive experience helping brands grow through search-driven strategies, technical optimization, and platform-specific SEO execution. His work spans Travel & Tour Adventures, SaaS growth, local SEO, and YouTube optimization, combining SEO fundamentals with performance-focused digital systems.
With a background in Information Technology and hands-on experience across SEO, web development, and marketing operations, Chris approaches SEO as a full system—aligning technical foundations, content strategy, and user experience to support sustainable growth.
SEO & Growth Experience
Chris has held senior SEO and digital roles across agencies and in-house teams, including positions as SEO Strategist, SEO Manager, Web Developer, and Assistant Marketing Manager. He has worked with global clients and internal teams to design and execute SEO strategies that improve visibility, traffic quality, and conversions.
His SEO work includes:
- Local, technical, on-page, and off-page SEO execution
- Keyword research and competitive analysis based on real search demand
- Content strategy planning aligned with user intent and business goals
- SEO audits, analytics reporting, and performance monitoring
- Aligning SEO initiatives with broader marketing and revenue objectives Chris Rafols CV – Chris Rafols
Technical SEO, Web Development & Performance
Chris’ strength lies in bridging SEO and web development. He has designed and developed websites using platforms such as WordPress, Shopify, Squarespace, Wix, Duda, and GoHighLevel, ensuring SEO best practices are built into site architecture from the start.
His technical capabilities include:
- Site structure and crawl optimization
- Page speed and performance improvements
- Hosting and server management (cPanel, WHM, hPanel, Softaculous)
- Structured data and SEO plugin implementation (Rank Math, Yoast, AIO SEO)
- UX/UI improvements that support conversion rate optimization (CRO)
This technical foundation allows Chris to resolve SEO issues at the source rather than relying on surface-level fixes.
Travel, SaaS & YouTube SEO Focus
Chris has specialized experience working with:
- Travel & Tour Adventure brands, helping them capture search demand across destination, activity, and experience-based queries
- SaaS companies, supporting growth through keyword-driven content, funnel optimization, and lead generation strategies
- YouTube SEO, optimizing video content to rank on both YouTube and Google, aligning video structure, metadata, and intent to drive discoverability and engagement
By understanding how different platforms interpret relevance and intent, Chris helps brands turn search demand into measurable growth rather than passive impressions.
Tools, Data & Workflow
Chris works with a wide range of SEO, analytics, and productivity tools, including:
- SEMrush, Ahrefs, Search Atlas, Screaming Frog
- Google Analytics, Google Search Console, Keyword Planner
- Canva, CapCut, Figma, Adobe tools for content and media optimization
- Notion, ClickUp, Trello for SEO project and workflow management
His decisions are data-driven, guided by analytics, search performance trends, and competitive insights rather than assumptions.
SEO Philosophy
Chris views SEO as a long-term growth system, not a checklist. His work focuses on:
- Building technically sound websites
- Creating content aligned with real search intent
- Optimizing across platforms (search engines, websites, and video)
- Supporting conversions and revenue, not just traffic
This approach allows brands to scale visibility while staying adaptable to evolving search algorithms and user behavior.
Looking Ahead
As search continues to evolve with AI-driven results, richer SERP features, and cross-platform discovery, Chris remains focused on building SEO strategies that balance technical accuracy, content relevance, and user experience. His combination of SEO, development, and marketing expertise positions him well for modern, performance-driven search growth.