Jessa Mae Bonifacio is an SEO Specialist and SEO Team Leader with hands-on experience managing on-page, off-page, and technical SEO strategies for a wide range of digital brands. With a strong foundation in Information Technology and years of experience working on international SEO projects, particularly within Australian search markets, she brings a strategic and adaptable approach to organic growth.
Jessa’s work combines data-driven insights with disciplined execution, enabling brands to improve visibility, strengthen rankings, and achieve sustainable search performance.
SEO Experience & Cross-Functional Leadership
Throughout her SEO career, Jessa has taken on leadership roles that go beyond execution. She has led SEO initiatives, mentored junior specialists, and collaborated closely with digital marketing teams to ensure alignment between strategy, content, and technical implementation.
Her responsibilities have included:
- Managing end-to-end SEO campaigns
- Guiding on-page, off-page, and technical SEO workflows
- Supporting team development and performance tracking
- Coordinating with content and marketing teams to meet growth goals
This leadership experience allows her to deliver SEO strategies that are both scalable and consistent.
On-Page, Content & Technical SEO Expertise
Jessa has a well-rounded SEO skill set that covers all core optimization areas. Her expertise includes:
- Keyword research and intent-based content planning
- SEO content creation and optimization
- Website structure and on-page improvements
- Technical SEO fundamentals, including indexing and crawlability
- Internal linking and site hierarchy optimization
She ensures that content and technical elements work together to support long-term performance rather than isolated ranking improvements.
Off-Page SEO, Reporting & Performance Monitoring
In addition to on-site optimization, Jessa has hands-on experience with off-page SEO and authority-building strategies, including:
- Link building and backlink quality assessment
- SEO reporting and performance analysis
- Indexing management and technical issue resolution
- Monitoring algorithm updates and adapting strategies accordingly
Her approach emphasizes clarity, accountability, and continuous improvement through accurate reporting and analysis.
Tools, Platforms & Workflow
Jessa regularly works with essential SEO tools and platforms, including:
- Google Analytics
- Google Search Console
- Ahrefs
- WordPress and CMS-based SEO tools
These tools support her ability to measure performance, diagnose issues, and refine SEO strategies based on real data.
Professional Mindset & SEO Philosophy
Jessa is dedicated, proactive, and goal-oriented—thriving in fast-paced digital environments. She values:
- Continuous learning and skill development
- Ethical, sustainable SEO practices
- Strategic planning supported by data
- Clear communication and team collaboration
Her SEO philosophy centers on building systems that adapt to evolving algorithms while maintaining stability and growth.
Looking Ahead
As search engines continue to evolve, Jessa remains focused on refining SEO strategies that balance technical accuracy, content relevance, and authority signals. Her goal is to help brands achieve long-term online success through smart execution and consistent optimization.