Ivy Rose Manatad is a Full Stack SEO Specialist, Content Strategist, and Digital Marketing Professional based in Davao City, Philippines, with over six years of hands-on experience in search engine optimization and one year specializing in Google Ads and PPC campaigns. Her work focuses on building scalable, content-led SEO systems supported by strong technical foundations and performance-driven optimization.
With an academic background in Information Technology and extensive experience across SEO, content writing, and paid search, Ivy brings a structured, data-informed approach to digital marketing—balancing visibility, compliance, and measurable growth.
SEO Experience & Full-Stack Expertise
Ivy’s SEO career spans multiple roles, including SEO Specialist, Content Writer, On-Page SEO Team Leader, and SEO Team Lead, where she has managed both strategy and execution across competitive industries. Her experience includes working on SEO campaigns for iGaming, online platforms, healthcare, construction, e-lotto systems, and local service businesses, adapting strategies based on market behavior and risk profiles.
As a Full Stack SEO, Ivy works across:
- On-page SEO and content optimization
- Keyword research, clustering, and topical mapping
- Internal linking and site architecture
- Structured data and schema implementation
- Core Web Vitals and performance optimization
- CTR testing and SERP behavior analysis
- Off-page and authority support (with compliance controls)
Her ability to manage SEO end-to-end allows her to align content, technical structure, and performance signals into a single, cohesive system.
Content Strategy, SEO Writing & PR
A significant portion of Ivy’s work centers on SEO content writing and strategy. She has written and optimized:
- SEO-driven blog articles
- PR articles and branded content
- High-converting landing pages for both organic and paid traffic
Her content strategies are built around search intent, keyword demand, and conversion pathways, ensuring content not only ranks but contributes to business goals. She has also managed topic clusters and hub–pillar structures to expand semantic coverage and strengthen internal link flow across large sites.
Technical SEO & Performance Optimization
Beyond content, Ivy actively handles technical SEO responsibilities, including:
- Full technical SEO audits
- Crawlability, indexing, and duplication fixes
- Meta tag, alt tag, and canonical optimization
- Structured data implementation (FAQ, Article, Breadcrumb, Product schema)
- Core Web Vitals optimization (LCP, INP, CLS)
Her work ensures that content growth is supported by a technically sound and search-engine-friendly infrastructure.
PPC, Google Ads & Conversion Alignment
In addition to SEO, Ivy has professional experience as a Google Ads Specialist, where she handled:
- Keyword research and bid strategy
- Campaign setup and optimization
- Conversion tracking and analytics
- A/B testing and performance reporting
This PPC background allows her to align SEO content with paid search insights, improving landing page performance, messaging clarity, and overall conversion rates.
Tools, Data & Workflow
Ivy regularly works with industry-standard tools, including:
- Ahrefs, SEMrush, Majestic
- Google Analytics, Google Search Console
- Screaming Frog and performance testing tools
- SEO plugins such as Rank Math and Yoast
Her decision-making is guided by data from analytics platforms, performance reports, and search behavior trends rather than assumptions.
Leadership, Ethics & SEO Philosophy
As an SEO Team Leader, Ivy has led and mentored teams, overseeing end-to-end SEO workflows from planning and execution to reporting and optimization. She is known for her ethical SEO mindset, adaptability, and disciplined execution—prioritizing sustainable growth over risky or short-term tactics.
She understands multiple SEO environments but applies clear risk controls, compliance standards, and long-term thinking in her strategies.
Looking Ahead
As search continues to evolve with AI-assisted results, algorithm updates, and changing SERP behavior, Ivy remains focused on building SEO systems that are content-led, technically sound, and performance-driven. Her goal is to help brands achieve consistent visibility and measurable growth through well-executed, full-stack SEO strategies.