Jin Grey is a seasoned SEO professional with over 17 years of hands-on experience in search engine optimization, specializing in Technical SEO, enterprise-level SEO strategy, and long-term organic growth systems. She began her SEO career in 2008 and has since worked across multiple search eras, navigating major Google algorithm updates, indexing shifts, and evolving best practices with a strong focus on sustainability and performance.
Her expertise lies in solving complex SEO problems involving site architecture, crawl efficiency, indexing control, Core Web Vitals, and large-scale SEO audits. Jin is known for approaching SEO as a system rather than a checklist—prioritizing data, testing, and real-world execution over trends or assumptions.
Throughout her career, Jin has worked with websites in highly competitive and regulated industries, including iGaming, Real Estate, Medical, eCommerce, Food & Restaurant, news and media, and local services. Her experience spans both affiliate-driven projects and brand-led SEO, giving her a well-rounded understanding of how search visibility translates into real business outcomes.
Beyond implementation, Jin is deeply involved in SEO strategy, experimentation, and education. She has authored multiple SEO guides and eBooks, focusing on practical, experience-based learning rather than theory. Her writing emphasizes clarity, ethical decision-making, and adaptability in an industry that constantly changes.
Jin is the founder of SEO Mafia, a curated community created to highlight verified SEO professionals with proven experience. The platform was built to address the growing gap between real practitioners and self-proclaimed experts, with a strong emphasis on credibility, transparency, and professional standards.
Today, Jin continues to work on SEO strategy, technical consulting, and educational initiatives, while advocating for responsible, experience-led SEO practices. Her work reflects a belief that sustainable SEO success comes from understanding systems, respecting users, and adapting intelligently to change.